By Rod Kohler /
A legendary figure in the game, Palmer first appeared at the Masters in 1955. He took just three years to claim the first of his four Green Jackets – the coveted prize awarded to Masters champions – at the age of 28 in 1958.
Throughout his career the emblematic seven-time Major Champion was a true pioneer. It’s no wonder that he became Rolex’s first golfing Testimonee in 1967. With 2017 marking the 50th anniversary of Rolex and Golf, since the partnership with Palmer began, the bond has evolved through pivotal partnerships, which have further cemented Rolex’s place at the heart of the game – a position previously reinforced by Arnold Palmer: “My association with Rolex has been one of the most fulfilling and compatible relationships I have had the privilege of enjoying in my lifetime. And Rolex has done so many great things over the years that have been of tangible benefit to golf as a sport.” Rod Kohler(from left to right: Arnold Palmer, Jack Nicklaus, Gary Player)